Instagram will soon offer an affiliate program, keyword muting in DMs, and more

After rolling out Reels support in the Instagram Lite app late last month, the Facebook-owned image sharing platform is now working on a host of new features. These include a new affiliate marketing program, an option to mute specific keywords in direct messages, and more.

Android developer and reverse engineer Alessandro Paluzzi recently shared screenshots highlighting all the aforementioned features. As you can see in the attached tweets, Instagram is working on an affiliate marketing program that will let influencers monetize their content on the platform.

#Instagram is working on “Affiliate” pic.twitter.com/YDGXCC3b4z

— Alessandro Paluzzi (@alex193a) February 12, 2021

The new Affiliate setting will appear in the Creator section on the app, and users will be able to sign up for it by following a few simple steps. However, the affiliate marketing feature may not be available for all users at launch.

#Instagram is working on the “Content controls” section

In this section you can mute some words. Direct messages that contain these words will be hidden and to view them you have to tap on them. pic.twitter.com/2oDq3ukqdB

— Alessandro Paluzzi (@alex193a) March 5, 2021

Additionally, Instagram is working on a new “Content controls” setting that will let users block specific keywords in their direct messages. The setting will show up in the Privacy section of the app, and users have the option to add keywords they wish to mute. The app will then block all direct messages containing said keywords automatically. Users will also get the option to choose if they want to turn on keyword blocking for everyone or for specific accounts.

#Instagram is working on the “https://t.co/WGWc2xLVT0” Post edit option pic.twitter.com/RiQoqSkrCS

— Alessandro Paluzzi (@alex193a) March 5, 2021

Furthermore, Paluzzi has discovered that Instagram is working on a new post editing option called Brightness.AI. While we don’t have any concrete information about this feature at the moment, it’s safe to assume that it will likely help users adjust the brightness of their posts automatically.

All the features mentioned above are currently in development and there’s no official word from Instagram regarding their release. We’ll update this post as soon as we learn more about them.

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